T&C Surf Collaborates with Local Brewery to Release 50th Anniversary IPA
T&C Surf has joined forces with local island brewery Honolulu Beerworks. The partnership brings together an ICONIC Hawaii Surf brand with a long and rich heritage with an award winning local craft brewery. No doubt these locally owned and operated businesses will continue to make waves well into the future. The limited-edition Surf Sessions IPA will be released on February 16th at Honolulu Beerworks and is available on tap or in 12 oz can 6-packs. Select local grocery stores in Hawaii will be retailing the IPA come early March.
The Surf Sessions IPA is an easy-drinking beer perfect after a day of surfing. It incorporates El Dorado and Citrus hops which were chosen for their aromatic and palatable qualities. The beer is a low ABV, hazy IPA with huge citrus, stone fruit, and tropical fruit flavors. With no IBUs, the overt bitterness of a typical IPA is neutralized thus creating the hop aromas and flavors to shine.
“We are stoked to be partnering with Honolulu Beerworks to celebrate our company's 50-year milestone” says Ryan Sugihara, VP of T&C Surf Designs. “It was important for us to work with a local brewery that aligned with our brand.” When Geoff Seideman, owner of Honolulu Beerworks was presented with the opportunity of creating a celebratory beer for T&C's 50th he loved it from the start. “My very first surfboard was a Town & Country. It was shaped by Tommy Tanaka and I still have it!” And thus, began the process of collaborating with T&C Surf on this congratulatory beer to celebrate 50 years of surfing.
Leave a comment