In 1971 Craig Sugihara founded the Town & Country Surf Shop

The beginnings of this venture were humble - an old barbershop in Pearl City Hawaii served as the original storefront. Fueled by an unrestrained passion for surfing and initial start-up capital of $3,000.00 Town & Country has evolved into a multifaceted surf company and has solidified its passion as a worldwide industry icon.

Town & Country

In 1971, with limited capital and limitless stoke Craig opened his first shop in Pearl City. At the time Kamehameha Highway was the only access to the North Shore and its many epic waves. The name reflected the shop's position between the two epicenters of surf on Oahu - Town & Country. The strategic position of the shop and quality boards drove strong demand for Town & Country Surfboards. In early years such notable shapers like Glenn Minami and Barry Kanaiaupuni helped Craig meet growing demand. The logo, suggested by a t-shirt artist, has strong graphic character and deep meaning. Most simple and applicable to surfing is - BALANCE. This balance has defined the evolution of Town & Country over the years.

T&C Surf

Our Mission

We're here to share and perpetuate the Stoke and Aloha of the Hawaiian surfing lifestyle. To consistently create the highest quality surfboards, to build a team representing the essence of Hawaiian values & an authentic selection of product supported by exceptional customer service. And have fun with it!

The Legacy Continues

Craig Sugihara, Founder & Owner of T&C Surf Designs is proud to appoint his son Ryan Sugihara President.

“T&C is built on a foundation of STOKE for surfing and a deep love for Hawaii! We have always endeavored to provide innovative products with the highest level of customer service. These fundamentals have seen us through 51 years. Ryan has embraced this approach and will build further on our success to date in the coming years.” Craig Sugihara

Now, Craig remains stoked on surfing and looks forward to enjoying more time in the water. When the waves are less than ideal, you will find Craig on the golf links with old friends. More time with loved ones and friends and leisure travel with his family are at the top of Craig’s to do list. The additional time to relax and enjoy are well deserved!

Team History
Through The Years
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T&C Surf Grom Contest
Spreading the stoke of surfing since 1998
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